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Alibaba plans to tap into Australian ecommerce space

Monday 25 April 2016 14:30 CET | News

Alibaba has announced that it will open up an office in Australia later in 2016 to help local brands and merchants to access the Chinese consumer market.

The Chinese online retailer has also revealed plans to build a bigger team in the region by the end of 2016, bidnessetc.com reports. Alibaba, with Taobao and Tmall under its control, is interested in exploiting a user base of 400 million people.

Alibaba highlighted baby care and health products as its main points of focus. Australian brands and retailers like Woolworths, Chemist Warehouse, Bellamy`s Organic, Jessica`s Suitcase, Blackmores, Swisse and many others have opened an online store on Tmall Global (owned by Alibaba) to sell to Chinese consumers.

Alibaba and has surged by more than 17% in the past three months of 2016 plans to expand globally to strengthen its position in international ecommerce markets.


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Keywords: Alibaba, Australia, ecommerce, merchant, market, online retailer, Taobao, Tmall
Categories: Payments & Commerce
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Countries: World
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