Other findings indicate that 79 percent of online shoppers who undergo an unpleasant experience when visiting a certain website are less likely to buy from the same site again, while 27 percent are less likely to make purchases from the same site’s brick-and-mortar store.
Online shopper loyalty depends on quick page loading, especially for high-spending shoppers. Thus, 52 percent of online shoppers mentioned that quick page loading plays a major role regarding loyalty to a certain web site. As far as the mobile channel is concerned, only 16 percent of respondents claim to have shopped via mobile or smartphones, but when asked about future shopping activities, one third of those involved in the study have expressed their intention to make a purchase via a smartphones in the future.
The study was conducted by Forrester Consulting on behalf of Akamai Technologies, a provider of services for the delivery of content and applications over the internet.
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