Users can now find on the Amazon app or online store a separate section for products under USD 10 (free shipping included). TechCrunch broke the news about the “$10 & Under” feature which can found under “All Programs” in the Amazon’s app main navigation.
The discount store is also available here on Amazon’s website.
The new section organizes low-cost products by category, including by Women’s, Men’s, Electronics, Gifts, Home Décor, Household, and Watches.
There are plenty of market opportunities for very low-cost items. Consumers will not expect the highest quality, but they are willing to take the risks – in the best case scenario, they end up with something good and very cheap; in the worst case scenario, they have lost a few dollars.
TechCrunch reports that this move may be aimed at competitors like Wish, a company that has capitalized on this shopping trend with an app that today offers over 300 million low or very low-priced items for from thousands of merchants.
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