The website will offer items funded by Kickstarter campaigns, as well as other inventions sold on companies own websites and their brick-and-mortar stores, cnbc.com reports.
Amazon has the exclusive third-party rights to the items on new store, the company said. Those products must stand out for consumers to want to buy them.
In recent news, Amazon has opened a new e-store in China via Alibabas ecommerce marketplace, Tmall, in an effort to reach more local consumers.
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