The company wants to shift its focus to offering mainland consumers overseas products rather than goods from local sellers. Amazon will keep running Amazon Web Services, Kindle e-books, and cross-border operations that help ship goods from Chinese merchants to customers abroad.
Starting on July 18, customers logging in to Amazon’s Chinese web portal, Amazon.cn, will only see a selection of goods from its global store, rather than products from third-party sellers.
Amazon entered China in 2004, when it bought a local online bookseller for USD 75 million; in 2016, it launched its Prime membership program in the country.
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