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Ecommerce

Amazon prepares to close a Chinese ecommerce store

Thursday 18 April 2019 | 09:06 AM CET

Amazon has allegedly shared its plans to shut down its Chinese marketplace business in July 2019, Bloomberg reports.

The company wants to shift its focus to offering mainland consumers overseas products rather than goods from local sellers. Amazon will keep running Amazon Web Services, Kindle e-books, and cross-border operations that help ship goods from Chinese merchants to customers abroad.

Starting on July 18, customers logging in to Amazon’s Chinese web portal, Amazon.cn, will only see a selection of goods from its global store, rather than products from third-party sellers.

Amazon entered China in 2004, when it bought a local online bookseller for USD 75 million; in 2016, it launched its Prime membership program in the country.

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