Part of the challenge is attracting consumers who are wary of online fraud and do not have access to credit and debit cards. Less than a third of adults in Mexico have credit cards, according to a 2017 government report.
For Amazon, Mexico is the first country where it has offered a debit card, called Amazon Rechargeable, aiming to give customers a new method to shop on its website.
In October 2017, Amazon launched a cash payment service in Mexico for purchases made online, in an effort to drive sales in a heavily cash dependent country.
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