Quiksilver’s Roxy brand was the first of several brands launched on Oracle ATG Web Commerce, a component of Oracle Commerce. The launch takes advantage of the e-commerce platform’s ‘multi-site’ functionality to streamline development and merchandising activities across Quiksilver’s brands. With both quiksilver.com and roxy.com now launched, focus will turn to the launch of Quiksilver’s international websites and additional brands.
Amplifi Commerce provides business strategy, performance marketing, technology implementations and operational management solutions for retail.
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