As part of the agreement, the joint companies will enable online retailers to secure funding for e-commerce development. The funds can be used to stock up on inventory, expand channels, launch new marketing initiatives and hire staff.
Kabbage provides financing options for online merchants to enable them to assess risk and help determine loan amounts as well as related fees and interest. ChannelAdvisor is a software as a service (SaaS) provider which enables retailers to sell more online across multiple channels through a single interface.
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