According to the source, y-o-y e-commerce sales volume is up by 12.3 percent in 2012, while in-store sales are up by only 1.0 percent, even with the impact of Superstorm Sandy. Data indicates that retailers are prepared for the holiday shopping season and already offering early sales and promotions, jumpstarting consumer spending.
According to results, transactions show a positive trend with y-o-y online transactions registering a 25 percent increase and in-store transactions accounting for 2.2 percent growth. For e-commerce purchases, sales have risen by 27.2 percent for Consumer Electronics and by 32.5 percent for Mass Market, which comprises of e-retailers providing affordably priced products such as electronics, apparel, furniture and jewelry. For in-store purchases, sales have grown by 12 percent for Sporting Goods and by 5 percent for Wholesale Clubs.
Early indicators also unveil a decline in e-commerce average ticket size, down 10.1 percent y-o-y. In-store ticket sizes have seen a smaller decline, down 1.1 percent. This is consistent with 2011 Chase Holiday Pulse, which demonstrated a new trend in spending habits, namely sales volume rose while average ticket prices declined.
The Annual Chase Holiday Pulse provides data tracking aggregated online sales volume, payment transactions and average ticket value from 50 of e-commerce retailers. In 2012, the Pulse also provides aggregated Chase card retail spending data at brick-and-mortar merchants. Together, the data offers an insight into both online and in-store holiday shopping habits.
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