According to research by China Internet Network Information Center, 72 percent of married women have declared they are the decision-makers for their familys online shopping activities. The same source points out that almost two thirds of married women know their husbands PIN number and shop online using their husbands bank accounts.Data shows that 79 percent of respondents have reported that they paid using a third-party account balance, while 76 percent have completed payments via online banking.
The survey also unveils that security remains a concern, with just over 3 percent of respondents mentioning they have experienced an unsafe online payment. Of these, almost two thirds were payments on phishing websites.
Chinas online retail market has grown significantly over the past five years, from CNY 54 billion in 2007 to CNY 756 billion in 2011 and is expected to reach CNY 2 trillion by 2015.
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