The initiative is part of the company’s move towards a cloud-based digital commerce solution to power its omni-channel strategy. The company will also use Demandware to power Run.com, a specialty brand that focuses on all things running.
With Demandware, Finish Line gains access to a digital commerce platform that enables users to execute consumer experiences across channels. Demandware’s cloud model eliminates the need for infrastructure management and provides merchants and marketers with control over the user experience and website functionality.
Demandware is a provider of software-as-a-service (SaaS) e-commerce solutions that enable companies to design, implement and manage their own customized e-commerce websites, including mobile applications and other digital storefronts.
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