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Ecommerce

DHL Express: Online commerce in Africa to see growth due to global ecommerce rise

Monday 19 March 2018 | 10:43 AM CET

DHL Express Sub-Saharan Africa has stated that the rapid rise of global ecommerce offers businesses in Africa a clear opportunity.

The provider of international courier, parcel and express mail services, DHL, recently predicted that cross-border retail volumes will increase at an annual average rate of 25% between 2015 and 2020 (from USD 300 billion to USD 900 billion), twice the pace of domestic ecommerce growth.

International online payment company, PayPal has stated that this is already a reality amongst African consumers.

DHL Express for Russia, Turkey, Middle East and Africa recently told ITWeb Africa that the continent's ecommerce is growing much faster than a lot of mature markets.

According to a recent KPMG report, The Truth About Online Consumers 2018, the African/Middle Eastern markets import 50% of all online purchases from other regions, making them the number one online importer worldwide.

A recent report by Disrupt Africa found that the African ecommerce space is growing at an exceptional pace, with the number of start-ups entering the market growing year-on-year to reach a total of 264 ventures operating continent-wide.

The firm said Nigeria emerged as a stand-out leader for ecommerce on the continent, with 40% of Africa's ecommerce ventures located in the country. South Africa and Kenya also have developed ecommerce markets.

At the moment, Internet penetration in the African markets is 16% and is set to increase by 50% in 2025, according to FarEye, a carrier agnostic SaaS platform that digitalises logistics.

There are 57 million people who have smartphones in Africa and there will be 360 million in 2025, the firm notes in a statement.

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