Under the terms of the deal, Digital River will manage purchases made via Panasonic’s Viera Connect Market in 27 European countries including Austria, Belgium, Estonia, France, Germany, Greece, Ireland, Italy, Spain, Sweden, the Netherlands and UK.
Consumers in the Viera Connect Market will be able to make purchases from a catalogue of hardware products as well as apps from third-party developers.
In recent news, Digital River has introduced a new revenue channel through its In-Product Commerce technology.
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