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Ecommerce in Austria was worth EUR 7.3 bln in 2018

Friday 14 June 2019 | 11:18 AM CET

Ecommerce in Austria was worth EUR 7.3 billion in 2018, according to data from the Austrian Institute for SME Research.

Most of the money that Austrian consumers spent online went to foreign online retailers, while EUR 3.3 billion went to domestic ecommerce companies.

Other key findings:

  • 88% of Austrians between 16 and 74 years old use the Internet and 60% buy products and services online;

  • the total spend on online shopping in Austria has more than tripled in 8 years; in 2008, it was EUR 2.4 billion that was spent online by local customers, 34% of Austrian who shopped online, while in 2003, the share was 11%;

  • currently, 60% of Austrian can be called online shoppers, while 55% goes to foreign online retailers;

  • around EUR 4 billion (55%) of online spending, goes to foreign online retailers;

  • the most popular product category in Austria is clothing and sporting goods – 41% of Austrians buy products from this category online at least once a year.

More: Link