Most of the money that Austrian consumers spent online went to foreign online retailers, while EUR 3.3 billion went to domestic ecommerce companies.
Other key findings:
88% of Austrians between 16 and 74 years old use the Internet and 60% buy products and services online;
the total spend on online shopping in Austria has more than tripled in 8 years; in 2008, it was EUR 2.4 billion that was spent online by local customers, 34% of Austrian who shopped online, while in 2003, the share was 11%;
currently, 60% of Austrian can be called online shoppers, while 55% goes to foreign online retailers;
around EUR 4 billion (55%) of online spending, goes to foreign online retailers;
the most popular product category in Austria is clothing and sporting goods – 41% of Austrians buy products from this category online at least once a year.
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now