As everyday goods are becoming available on the Internet, online shopping is experiencing growth in Finland. The increase is up by 18% since 2017, which represents more than the 3% growth rate of the entire Finnish economy.
According to the Paytrail’s report, 50% of Finnish consumers are shopping for clothes, and over a third are buying ticket items online. 16% of shoppers in Finland is purchasing food and groceries online. 47% of the total online income comes from travel. Growth is up by 60% from 2017.
Moreover, the portion of online services in Finland is worth approximately EUR 2 billion in 2018.
As almost 37% of Finns are buying ticket items online and as sales are expected to continue growing, it is estimated that 16% of Finns are paying for their parking online as well and up to 70% pay their online purchases using online banking services.
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