Ecommerce in Poland to reach EUR 11.64 mln in 2019

If the prediction comes true, it would mean that ecommerce in Poland will account for 2.31% of the country’s GDP.

Other key findings of the report:

• over 61% of the online population (77% of Polish people use the internet) is forecast to shop online in 2019;

• Polish consumers are predicted to spend an average of EUR 651.50 euros in 2019;

• one in three people in Poland aged between 25 and 34 years shopped online in 2019;

• within the age group of 15-24 years, 31% shopped online, while one in four Polish between 35 and 49 years old can be considered an online shopper;

• in the last age group, people over 50 years old, 12% shopped online;

• there were over 24 million ecommerce users in Poland in 2019;

• there will be more than 25 million ecommerce users in Poland by the year 2023;

• social media is the most frequently used online source of shopping inspiration in Poland (58% of customers used websites and apps like Facebook, Twitter, and Instagram to get inspired);

• price comparison websites were used by 43%, followed by retailers’ websites (40%);

• the most popular products online shoppers in Poland buy online are clothing and accessories (64%), followed by books, movies and music (54%) and movie and theater tickets (51%).