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Ecommerce in Poland to reach EUR 11.64 mln in 2019

Monday 5 August 2019 | 10:31 AM CET

Ecommerce in Poland is predicted to increase by 25% in 2019, reaching EUR 11.64 million, according to a report by Ecommerce Foundation.

If the prediction comes true, it would mean that ecommerce in Poland will account for 2.31% of the country’s GDP.

Other key findings of the report:

  • over 61% of the online population (77% of Polish people use the internet) is forecast to shop online in 2019;

  • Polish consumers are predicted to spend an average of EUR 651.50 euros in 2019;

  • one in three people in Poland aged between 25 and 34 years shopped online in 2019;

  • within the age group of 15-24 years, 31% shopped online, while one in four Polish between 35 and 49 years old can be considered an online shopper;

  • in the last age group, people over 50 years old, 12% shopped online;

  • there were over 24 million ecommerce users in Poland in 2019;

  • there will be more than 25 million ecommerce users in Poland by the year 2023;

  • social media is the most frequently used online source of shopping inspiration in Poland (58% of customers used websites and apps like Facebook, Twitter, and Instagram to get inspired);

  • price comparison websites were used by 43%, followed by retailers’ websites (40%);

  • the most popular products online shoppers in Poland buy online are clothing and accessories (64%), followed by books, movies and music (54%) and movie and theater tickets (51%).

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