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Ecommerce in Spain was worth USD 27.96 bln in 2018

Thursday 23 May 2019 | 09:15 AM CET

Ecommerce in Spain was worth EUR 27.96 billion in 2018, an increase of 17% compared to 2018, according to the latest report from the Ecommerce Foundation.

The study also shows that 2.69% of the country’s GDP is expected to be made up by ecommerce sales in 2019. In 2018, this share was at 2.33%. For 2018, a growth of about 20% is expected, which would mean ecommerce in Spain will be worth EUR 33.56 billion at the end of 2019.

Other key findings of the report:

  • 63% of online Spaniards shop online;

  • the average online shopper in Spain will spend EUR 1,304 online this year (around two hundred euros more than in 2018);

  • Spanish consumers use smartphones and laptops for online shopping;

  • most Spanish consumers have used their smartphones and laptops for online shopping in 2018;

  • smart speakers and streaming devices are rarely (4%) being used for online shopping;

  • the most preferred payment method in Spain is still an online payment method (63%), such as PayPal or Amazon

  • debit cards (56%) and credit cards (49%) are other popular payment methods among Spanish consumers;

  • clothing and shoes are the most returned items.

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