Sign up for The Paypers newsletter Follow The Paypers on LinkedIn Follow The Paypers on Twitter Follow The Paypers on Facebook
The Paypers, paypers, Insight in payments, News, Reports, Events

Ecommerce in Turkey was worth EUR 5.7 bln in 2018

Monday 24 June 2019 | 08:12 AM CET

Ecommerce in Turkey was worth around EUR 5.74 billion in 2018, with 38% growth compared to 2018, according to a report by Nielsen.

The study shows that the Turkish online retail industry currently accounts for 5% percent of the country’s total retail sales. In addition, almost EUR 160 was spent online per capita, whereas the world average is EUR 735.

Other key findings:

  • the most popular product categories are shoes and clothes (68% of consumers buy these online), followed by consumer electronics (58%), personal care and cosmetic products (49%), and books, movies, and games;

  • ordering food from restaurants is also popular (47%) - Turkish consumers order from restaurants four times a month on average;

  • Turkish consumers shop online using their smartphones (75%);

  • people in Turkey spend around seven hours a day online;

  • 4% shops online every day, while 46% go online for shopping a few times per month;

  • 72% of Turkish people use the internet, above the worldwide average of 57%.

More: Link