A survey released by Ecommerce Europe, an e-commerce association, and conducted by market research institute GFK, unveils that, according to the actual turnover of online shops, the 6.7 percent share of the total turnover of online sales from 2006 has jumped to 15.5 percent in 2012. GFK and Ecommerce Europe estimate that the total turnover of web-based sales of goods and services in 2012 has reached EUR 310 billion.
The same source unveils that the turnover of technical consumer goods in Europe11 has decreased by 1.3 percent from January to November 2012. This decrease is mainly due to the decline of traditional sales (-3.2 percent) whereas online sales have registered an important growth (+9.3 percent).
The survey also analyzed the internet penetration and results point out that five countries have an internet penetration above the European average of 16.8 percent: the Czech Republic (33.1 percent), Germany (21.9 percent), the Netherlands (18.6 percent), Switzerland (18.4 percent), France (15.8 percent) and the UK (21.6 percent). With shares below 7 percent, Italy and Spain are far under the European average, while Portugal has the lowest internet penetration (2.5 percent).
Research mentions that the three largest markets in Europe are France, Germany and the UK, which have accounted for 78.5 percent of Europe11 e-commerce turnover for online sales and 63.4 percent for traditional sales. On the other hand, the Czech Republic, Switzerland and Belgium are the smallest markets in Europe, registering 6.9 percent of Europe11 e-commerce turnover for online sales and 7.9 percent for traditional sales.
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