As part of the deal, GameStop has launched a storefront on Facebook via the Adgregate’s ShopFans service to provide social commerce to more than 1.8 million Facebook fans. Through ShopFans technology, GameStop will enable fans to purchase pre-orders on games for in-store delivery pick up, consequently integrating its online and offline operations within Facebook. Additionally, GameStop’s Facebook store is set to allow its fans to earn and redeem points when making purchases in Facebook via its PowerUp Rewards loyalty program.
The ShopFans social commerce service enables companies to turn social conversations into purchase conversions. GameStops retail network includes more than 6,670 company-operated stores in 17 countries worldwide.
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