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Generation Z sets world commerce stage for being the greatest spenders by 2020

Wednesday 17 August 2016 00:54 CET | News

Generation Z (born between 1995 and 2015) will be the largest group of consumers worldwide by 2020, making up 40% of the US, Europe and BRIC consumers, and 10% in the rest of the world.

Several spending habits are revealed by cardinalcommerce.com, as follows. The products are more important to Generation Z than the brands that produce them. Besides, Generation Z is constantly connected and expects a seamless retail experience.

On the other hand, about 57% of Gen Z research products before making a purchase. Also, Gen Z spends almost one in ten of their dollars online and spends a much higher proportion of their income online.

Cardinal is enabling authenticated payments, secure transactions and alternative payment brands. Cardinal offers flexibility in authentication with a configurable rules engine on its Centinel Platform.


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Keywords: Gen Z, ecommerce, consumers, brand, retail experience, purchase, online shopping
Categories: Payments & Commerce
Companies:
Countries: World
This article is part of category

Payments & Commerce