The newly introduced plugin offers users an e-commerce service which allows them to increase their mailing list via Magento transactions. In addition, via the Magento plugin customers will be able to sign up for email newsletter campaigns via the online shopping process and afterwards send targeted messages by grouping subscribers which have identical characteristics such as product preferences and purchase history.
Magento is an open-source commerce service which provides merchants with control over the user experience, catalogue, content and functionality of their online store. The company’s software-as-a-service service, dubbed Magento Go, delivers small and growing merchants online tools ranging from payments to inventory management.
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