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InComm acquires Adility

Tuesday 11 December 2012 08:33 CET | News

InComm, a prepaid services company, has purchased Adility, a platform for online-to-offline commerce, with a network of more than 500 mobile applications and online publishers.

The Adility platform provides retailers and brands with mobile solutions for the activation of prepaid products in retail stores via their existing point-of-sale (POS) infrastructures. The platform also enables the distribution and management of digital promotions and single-use coupons. InComm’s infrastructure and retail integration ensures these prepaid products and single-use coupons can be redeemed in stores through seamless POS transactions.

According to a recent Forrester Research report, online coupons and promotion codes generate new users, increase overall spending and result in a completed sale for 88 percent of undecided shoppers. Forrester also estimates that more than 50 percent, or almost USD 1.2 trillion, of retail sales will be web and mobile-influenced in 2012.

InComm has operations in 225,000 stores and operating locations in Australia/New Zealand, Brazil, Canada, Japan, Mexico, Puerto Rico, the UK, Arkansas, California, Colorado, Florida, Minnesota, Oregon, Texas and Utah.
 


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Keywords: InComm, Adility, online commerce, prepaid, retailers, mobile solutions
Categories: Payments & Commerce
Companies:
Countries: World
This article is part of category

Payments & Commerce






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