The study released by US-based electronic commerce and payment processing company First Data mentions that the total market has reached Rs 46,520 crore in 2011, up from Rs 8,147 crore in 2007. The same source indicates that the online travel industry comprising rail and air ticket bookings has accounted for 81 percent of the market share at Rs 37,890 crore in 2011.
The study also points out that while in 2011, the spending has increased 39 percent on online air travel bookings, rail travel bookings have clocked 11 percent growth during the same period. Results also show that among segments such as e-tailing, digital downloads, paid contents subscription, e-tailing has contributed 31 percent share, reaching Rs 2,700 crore.
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