Conversely, the consortium of Italian ecommerce had predicted an online retail turnover of EUR 2.5 billion for the same time frame, e-commercefacts.com reports.
In 2013, there was a 21% growth and 14% in 2012. More than 10 million Italians bought online in 2014’s Christmas season. From the customers buying online, 2 million bought their Christmas gifts primarily or exclusively online, with an increase of 35% from 2013.
Dominating product categories have been travel and transportation, clothing, computers and accessories. However, the number of Italian companies which sell online is only 4%, far from the European average of 15%.
Check out our Cross-border Ecommerce Research section here for more info on specific ecommerce facts and figures, preferred payment methods, risk and fraud, as well as ecommerce legislation and regulation in Italy.
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