In addition, the company has reached over half a million customers since its inception in spring 2012. Jumia provides a range of general merchandise categories such as fashion apparel, shoes, electronics, mobile phones, books, toys, beauty products and has operations in Nigeria, Egypt, Morocco and South Africa.
Jumia has also unveiled its partnership with Mastercard to use MasterCards Internet Gateway Service to enable credit card payments. The company has announced further exclusive partnerships with Dell, Intel and Nokia.
In March 2013, Jumia has gathered USD 25.86 million (L.E175 million) from equity investor Summit Partners.
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