According to online Colombian newspaper elcolombiano.com, this figure is far from the one recorded in Chile, which is the region leader with USD 169 online retail sales per capita.
Nevertheless e-commerce becomes stronger in Colombia, with imports of ICT goods per person representing between USD79 and USD 105 per annum and person, during the Q3 2010 - Q3 2011 interval.
The findings released by the Colombia newspaper also indicate that the country is leading when it comes to the number of internet users (483 per 1,000 residents) which is above the regions average of 375 and that of countries such as Brazil (420) and Chile (467). Furthermore, the internet domain name registrations have increased from 1 per 1,000 residents in Q3 2009 to 50 in the same period in 2011.
When it comes to social networks, Colombia is the country with the third highest number of users (295 per 1,000 residents), after Chile (480) and Argentina (357). Meanwhile, the number of fixed broadband subscribers has grown from 37 per 1,000 residents in 2009 to 61 in 2011, representing the greatest year-on-year variation among the countries in the region (24 percent).
In 2012, the country’s efforts need to focus on the growth of mobile computing through mobile operators and wireless internet and on continuing price competition among telecommunication companies.
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