Via ChannelAdvisor’s Paid Search and Comparison Shopping services, Lenox will be able to distribute its products online. ChannelAdvisor will manage Lenox’s data feeds for its shopping campaigns, taking one feed from Lenox and optimizing it for each shopping engine.
ChannelAdvisor is a software as a service (SaaS) provider which enables retailers to sell more online across multiple channels through a single interface.
In April 2011, Jockey International, the manufacturer and marketer of apparel products has entered a partnership with ChannelAdvisor to expand its brand presence via the latter’s Marketplaces and Comparison Shopping services.
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