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Ecommerce

LimeLight launches Mastercard compliance toolkit for ecommerce sellers

Friday 10 May 2019 | 09:59 AM CET

LimeLight has launched a new toolkit to help online merchants operate within Mastercard’s new Continuity Regulations.

According to the press release, Mastercard’s new regulations are designed to protect against unfair “negative option billing”, where consumers are not fully aware of what they are agreeing to when signing up for a free or discounted trial, then are automatically billed full price when the trial period ends. Subscription-based businesses accepting payment through Mastercard must adopt new procedures to ensure full transparency and billing consent.

The toolkit can be deployed into any subscription service that provides new customers with free or discounted initial offers, providing merchants with:

  • Offer Site Capture: ensures that the URL for all new orders is connected to every transaction so that the site is viewable, stored on the transaction, and transmitted to the processing bank;

  • Flexible Trial Duration: LimeLight can be configured to take into account average fulfillment and delivery times in order to start their customer’s trial once the product is in their hands;

  • Rebill Consent Alerts: transactions can be flagged for consent and have customers automatically alerted at the correct time via email;

  • Easy Cancellation and Decline Transaction Notifications: helps merchants keep customers informed both about their ability to cancel and any instances where transactions were declined.

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