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Ecommerce

Loyyal, MyList partner to increase e-Gift Card sales using blockchain

Wednesday 13 September 2017 | 08:15 AM CET

Loyyal, a blockchain network for the loyalty and rewards industry, has teamed up with MyList, a gift card and merchandise fulfilment provider in the MENA region.

Using blockchain and smart contract technology, Loyyal has built an interoperable loyalty and rewards platform to address a highly fragmented industry, and offer multiple industries an innovative way to incentivize customer behaviour.

Through this agreement, MyList's comprehensive network of e-Gift Cards will become available as a potential redemption option for any program operator who joins the Loyyal network. Program operators will now have access to e-Gift Card redemption options across 100's of retailers, merchants, and service providers in the Middle East and North Africa region.

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