Brands opting for a pop-up space on the ground floor of a Macy’s store will have to pay a monthly rate based on the location. The retailer claims that the service will allow other brands to gain extra exposure without a long-term commitment.
Macy’s marketing department will work to assist companies with little to no commerce experience to set up their pop-ups. Macy’s also promises marketing support via email and social media as well as a variety of fixtures.
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