The new iPhone application is set to enable its users to make online purchases via MarketPlace, MasterCard’s online shopping portal which contains deals offered by selected merchants.
In the near future, online merchants are expected to expand their businesses since, according to a survey carried out by ABI Research, the figure of physical merchandise sold via mobile devices has totaled USD 1.2 billion in 2009 and is predicted to reach USD 2.2 billion in 2010.
NextJump is a global developer of e-commerce and advertising technology with over 28,000 merchant partners.
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