According to MasterCard Worldwide survey, India, Thailand and New Zealand stand out with more than 90 percent of the online shoppers feeling satisfied. On the other hand, China and South Korea registered a low score with only a 65 percent satisfaction level amongst online shoppers.
Up to 74 percent of the interviewees have stated that online shopping has grown more accessible in 2009 compared with the 68 percent in 2008. Further on, 78 percent of respondents considered that it is convenient to shop online in 2009 versus 50 percent in 2008. Satisfaction rates have increased as well throughout 2009, especially in India (87 percent versus 94 percent) and Thailand (86 percent versus 93 percent).
As shown by the MasterCard Worldwide research, online shopping has become essential to more than half of the respondents from China, Korea, Japan, India and Thailand. The most frequent online purchases were conducted through websites of retailers selling home appliances, books and arts, airline, ladies’ clothing and accessories. Online shopping for groceries has also seen an increase from 20 to 27 percent, with a notable shift in China where the number of people shopping for online groceries skyrocketed from 32 percent to 58 percent.
The MasterCard Worldwide survey covered 8000 respondents across 14 markets: Australia, China, Hong Kong, India, Japan, Malaysia, New Zealand, Philippines, Singapore, South Africa, South Korea, Taiwan, Thailand and UAE, Malaysia, New Zealand, Philippines and Taiwan and it was started in December 2007.
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