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Nike acquires AI startup Celect

Friday 9 August 2019 | 11:08 AM CET

Nike has acquired the US-based AI startup Celect to help it strengthen its predictive analytics processes.

The startup’s tech focuses on delivering data insights after being fed with structured and unstructured retail data. These insights allow retailers to see cost/benefit analysis of arranging their inventory.

According to TechCrunch, terms of the deal were not disclosed.

So far, Celect raised more than USD 30 million from investors, including August Capital, NGP Capital, and Activant Capital. The company closed a USD 15 million Series C in December 2018.

More: Link
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