Under the terms of the deal, consumers will be able to use gift cards to purchase online games, music, movies and other digital content. Additionally, online gaming and digital content publishers will now be able to leverage funds from retailers when a consumer turns a gift card into Zeevex currency via Plastic Jungle. The partnership also allows those without an established banking or credit card method of payment to participate in the e-commerce marketplace.
Zeevex enables publishers to monetize their digital content. The company was acquired by InComm in 2010. InComm has operations in 225,000 stores and operating locations in Australia/New Zealand, Brazil, Canada, Japan, Mexico, Puerto Rico, the UK, Arkansas, California, Colorado, Florida, Minnesota, Oregon, Texas and Utah.
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