Consumers have to scan a QR code printed in the newspapers, and they are directed to purchase an item via one of Alibabas online shopping websites, like Taobao.
China has more than 1,000 daily newspapers with a circulation of over 100 million readers, so the partnerships are meant to enable Alibaba raise awareness among those who might not have a lot of exposure to online buying.
In recent news, Alibaba has extended integration with the Chinese microblogging service, Sina Weibo in what concerns 8 additional aspects.
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