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Qubit, Looker partner on ecommerce personalization

Friday 16 June 2017 | 11:55 AM CET

Qubit and Looker have collaborated to bring data-driven decision making to personalization for ecommerce businesses.

Qubit delivers personalization at scale and provides a platform for marketers to create segmented personalized experiences for customers. Looker, a data platform, offers data analytics and business insights to every department, and integrates into applications to get data directly into the decision-making process.

The partnership enables joint customers to analyse visitor data, customers having the ability to look at all their data from multiple siloed locations within one interface.

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