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Ecommerce

Report by Adyen highlights the value of unified commerce to retailers

Wednesday 24 April 2019 | 08:37 AM CET

A report by Adyen shows that omnichannel shoppers spend 15% more per purchase than those who shop just on one channel.

The "Unified Commerce Index" analyses data across the company’s global payments platform and further uncovers the fact that providing a positive omnichannel experience boosts loyalty as those that shop with retailers both online and offline spend twice as often as single channel shoppers.

On a global level, the impact of omnichannel retail is higher, with those who shop across multiple channels spending 30% more per purchase.

According to Adyen’s data, four in five single channel purchases globally are made in-store, with 20% completed online. For omnichannel shopping, 60% of purchases are made in-store.

For more information about Adyen, please check out a detailed profile of this company in our dedicated, industry-specific online company database.

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