The research, conducted on behalf of Econocom by survey consultant Censuswide, polled 100 key IT, digital and finance decision makers across the UK retail industry.
The study found that 98% of retailers believe in upgrading and refreshing their in-store technology assets in order to continue innovating.
When asked specifically what their digital transformation business goals were, more than two-thirds (67%) of respondents said they wanted to improve customer experience and satisfaction, while more than half (55%) were looking to future-proof their business.
Implementing new technology seems to be a headache for many retailers (60%) due to reliance on legacy IT systems, a lack of funds or staff resources. Just 8% of respondents felt as though there were no barriers to implementation, but a huge 99% of retailers said that a payment-over-time model would make it easier for them to achieve their digital transformation goals.
The survey found digital signage to be the most-desired technology asset among retailers, with 57% of respondents looking to implement it into their stores. Mobile point of sale (POS) systems were the second most-desired technology (48%), followed closely behind by mobile devices (45%).
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