Users are shown a 10-second call-to-action spot, after which they can choose to swipe up for more product info or down to a mobile shopping page, adexchanger.com reports. However, the most important deals are being made by telcos, according to Verizon/AOL and Telenor/Tapad, the source cites. Telcos ad techs are attributing to (1) the value of TV, which is providing a host of data, emerging connectivity and advertising dollars, and (2) to public markets that don`t believe in nonplatform start-up ad tech.
Comcast has tapped Snapchat and BuzzFeed to produce live, behind-the-scenes video, being the first time that NBC has allowed other platforms to distribute live Olympics clips and highlights.
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