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Ecommerce

Starbucks plans delivery service in 2015

Friday 31 October 2014 | 01:11 PM CET

The coffee retailer Starbucks has revealed plans to bring its own version of `ecommerce on steroids` by launching a food and beverage delivery service in select markets during the second half of 2015.

The delivery service will be available to Starbucks loyalty program members as part of its new mobile order and pay app that will launch in Portland in December 2014 and nationwide in 2015. Starbucks' Mobile Order and Pay technology integrates mobile ordering and its proprietary loyalty program with POS and store operations.

The company did not disclose in which cities coffee and food delivery will be made available. On Starbucks' Q4 earnings conference call, the chain`s CEO Howard Schultz mentioned that the retailer is navigating shifts away from brick-and-mortar sales as well as consumption of food and beverages away from home. The strategy is to leverage Starbucks' digital reach, zdnet.com reports.

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