Dubbed Taohua.com, the platform will offer fee-based content that includes video, audio, e-books, educational materials and interactive entertainment, as well as e-books, music and other digital products. Consumers will be able to shop from home on the Wasu Television Taobao Mall via interactive digital television shopping technology, which allows the selection of goods and services using their TV.
“The powerful alliance between Taobao and Wasu will bring together resources in platform, content and users to give birth to an innovative new e-commerce and entertainment platform following the marriage of digital television and Internet,” according to Fang Jiansheng, chairman of Wasu Digital Television Media Group.
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