According to the 2012 eCommerce in Independent Hotels Report released by Micros, a provider of technology solutions for the hospitality and retail industries, not enough businesses are taking advantage of e-commerce opportunities during the online booking process.
Results show that 90 percent of respondents have an online booking facility on their websites, however only 38 percent have offered their customers optional extras when booking.
Data points out that only ten percent of hotels have a website that was optimised for mobile devices and 39 percent did not appear on the first page of Google results for their keywords. However, 85 percent have a Facebook page and 74 percent use Twitter.
Micros’ 2012 eCommerce in Independent Hotels Report examines how independent hotel operators are using web and mobile technologies to engage with guests.
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