Sage Pay has also unveiled that the average amount that the UK shoppers have spent on Cyber Monday has increased by GBP 3 to GBP 91. Experts have begun to suggest 5 December will not be the peak of this year’s Christmas online shopping season and they believe that next Monday, 12 December, could claim that milestone instead.
According to online delivery management specialist MetaPack, the Cyber Monday sales have witnessed an 11 percent increase on the previous week, beginning on 28 November, which in turn has seen a 15 percent growth year -over- year.
Retailer Mobile Fun expects its own peak trading date to be 12 December, in both its UK and German markets and dismissed Cyber Monday as a PR story. The retailer has also explained that the online shopping peaks are different in Europe. In Spain, the gift giving day is 6 January 2012, so Mobile Fun expects its peak online ordering date on 2 January 2012.
Furthermore, according to the supermarket Asda figures, 93 percent of online shoppers have started their Christmas shopping, only 3 percent have finished their shopping and a third have still to make most of their purchases. Only 3 percent of shoppers have finished their Christmas shopping. The supermarket expects the week before Christmas to be busiest of the year.
IMRG, the e-retail trade association, has foreseen that this year’s online Christmas shopping season will peak across the first two weeks of a five-week December shopping season which started on 28 November. During this interval, IMRG estimates that the GBP 3.72 billion will be spent online in the UK, compared to a total of GBP 7.75 billion for the whole period.
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