In December 2011, UK online shoppers have spent GBP 7.9 billion, registering a 16.5 percent y-o-y growth.
The study, which was released by Interactive Media in Retail Group (IMRG) in collaboration with Capgemini, has also indicated that online retailers have seen their sales grow from 11 percent in H1 2011 to 13 percent in H2.
Research has also shown that clothing, home and garden, health and beauty have registered the highest annual growth. Clothing, footwear and accessories have increased by 12 percent since 2010, health and beauty by 63 percent, while home and garden by 45 percent.
The same study mentioned that the travel sector has only increased by 4 percent since 2010. Still, the average travel purchase has jumped from GBP 731 in 2010 to GBP 850 in 2011, which reflects higher costs for flights as well as resilience in the luxury holiday market.
In 2012 the online spending segment is expected to increase by 13 percent year-on-year, accounting for GBP 77 billion.
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