JD co-led the Series C round of financing of Tiki with Vietnamese online gaming and messaging firm VNG.
JD will partner with Tiki in a range of areas, including merchandising, cross-border trade, logistics and fulfillment, technology, financing and operational capabilities.
The partners will also offer consumers a wider selection of global brands, while helping Vietnamese local brands to expand internationally via JDs global platform.
JD launched its Indonesia business in 2015 and formed its joint venture with Thai conglomerate Central Group to enter Thailand in 2017. With its investment in Tiki, it has added Vietnam to its Southeast Asia presence.
Founded in 2010, Tiki is a B2C ecommerce company in Vietnam. It initially sold e-books, but has since diversified to become an all-encompassing marketplace, selling goods such as toys, digital devices, and lifestyle and beauty products.
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