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Ecommerce

Walmart, Fanatics launch specialty ecommerce shop

Monday 4 February 2019 | 11:42 AM CET

Walmart and Fanatics have partnered to launch a new specialty ecommerce shop for licensed fan gear on the official website of the retail corporation.

The Fan Shop by Fanatics will offer a wide variety of merchandise from professional sports leagues including the NFL, NBA, MLB, NASCAR and MLS, and brands such as Nike, New Era, Majestic and Fanatics.

The line-up will include officially licensed apparel, jerseys, hats, collectibles, tailgating items and novelty products. The partnership will allow Walmart to draw on Fanatics’ exclusive licensing rights to produce and distribute merchandise for major professional sports leagues and events.

In December 2018, Walmart and Rakuten have officially opened the first Walmart ecommerce store in Japan, on the Rakuten Ichiba internet shopping mall.

More: Link
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