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Walmart reshuffles management to integrate offline and online operations

Tuesday 17 January 2017 09:35 CET | News

Walmart has reshuffled management to integrate its physical outlets and online operations, and extends authority to the online retailer Jet.com, bought for USD 3.3 billion in 2016.

Walmart aims to improve global ecommerce by overseeing the technology teams for both its brick and mortar retail stores and its ecommerce business, reuters.com reports.

The online marketing efforts are also improved, as the company shifts its focus to building its websites and ecommerce offerings.

The changes announced are part of a broader push by Walmart to narrow the gap with Amazon and to give it a more dominant position in the US ecommerce. The retailer has been investing in ecommerce for the past 15 years, but it still lags far behind its rival.

The management changes come at a time when Walmart is cutting thousands of back-office jobs in an effort to focus more on ecommerce, cut costs and have more employees on the sales floor.


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Keywords: Walmart, offline, online, operations, management, retailer, Jet.com, outlets
Categories: Payments & Commerce
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Countries: World
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