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Ecommerce

Walmart rolls out grocery orders via WhatsApp in Mexico

Thursday 27 June 2019 | 12:03 PM CET

Walmart’s Mexico unit has begun to offer grocery delivery from its Superama stores via WhatsApp, aiming to attract shoppers outside brick-and-mortar supermarkets.

WhatsApp, the messaging service owned by social media platform Facebook, is well liked throughout Mexico. Superama shoppers can text an order to a WhatsApp number run by Walmart, known in Mexico as Walmart de Mexico.

According to the company, Superama charges USD 2.55 for delivery within 90 minutes, or USD 2.03 for an extended delivery time, and would accept payment in cash or by card upon delivery.

Superama represents about 92 of Walmart’s 2,459 stores in Mexico, which is the US-based retailer’s largest overseas market by store count. Superama already takes orders via its website and a Superama app, as well as through Cornershop, a third-party delivery app that sells goods for a variety of other stores.

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