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Ecommerce

Wayfair opens its first brick-and-mortar location

Friday 22 February 2019 | 01:39 PM CET

US-based online furniture retailer Wayfair has opened its first brick-and-mortar location after testing pop-up stores over the holiday period.

The permanent store is located in an outlet centre in the US, near the company’s distribution centre.

The store will sell items that have been returned but are still in good condition, as well as discounted items, according to sources. It follows two pop-up stores that Wayfair opened on the East Coast of the US over the Christmas trading period, in Massachusetts and New Jersey.

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